With 2020 accelerating a digital shift, and a highly technical audience expecting a tailored, self-service, digitally enabled experience, the pressure is on for our industry to kickstart its digital transformation.
To address this challenge, we have developed a Customer Engagement Maturity Model that evaluates Digital Engagement, Technology/Analytics, and Organizational Structure required to deliver superior customer experiences and drive revenue. Paired with our self-assessment survey, we are able to deliver unique, tailored results to help organizations define a path forward.
Customer Engagement Maturity Levels
by Revenue Impact
Maturity Model Survey Evaluation Coverage
Technology & Analytics
Supplyframe's 2021 Customer Engagement Survey
Supplyframe works with partners on both the buy and sell side of the electronics value chain, making us uniquely positioned to view and assess customer engagement in global electronics.
In 2021, we surveyed over 180 companies in the industry, representing a total of $822 billion in sales, to form the basis for where the industry stands on its path to digital excellence in customer engagement.
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Key Survey Findings
Percentage of survey respondents that didn't start digital transformation initiatives until 2021
Percentage of respondents that have a limited understanding or ability to influence their customer's journey
The average score on Supplyframe's Maturity Model, based on survey results from the 2021 survey