Whether we’re talking about a late in the game comeback or the feeling of being on a roll at work, there’s no doubting the power of momentum. We at Supplyframe want to help you get 2022 off to a great start, so here are five quick things you can do to boost your digital engagement in 2022:
1) Make Content
Record a podcast, write a blog post, make a video, have fun, it’s all good. Leading businesses are influencers as well. Even if it’s just once, it will still broaden your ability to reach people and tell stories.
2) Call a Supplier
Choose a partner that’s important to you and let them know they’re valued and see if there’s a way to work more closely together in the future. Or just say hello and thanks for their support. They’ll open more of your emails if they occasionally hear your voice over the phone or in a zoom call.
3) Create a Plan
Even if your plan is simply to get people together and plan, it’s a start, and that’s what momentum is all about. This is foundational. If you’ve already got a solid marketing plan in place for 2022 and beyond that’s great. We know a lot of businesses don’t have one and their content and digital engagement suffers as a result.
4) Multi-source Your Media
Find two new trade journals, blogs, or podcasts about what you do and then share one of them with a cohort or colleague. Expand your reach and tell people why they should be talking about you and your organization. You’d be surprised where the conversation might go.
5) See Where You Stand
The first step to moving forward is pinpointing where you are. We designed a survey to help firms see where they stand on the path towards best-in-class digital engagement. It only takes a minute or two and can help put you on the right track.
And that’s it! Hopefully one of these resonates with you and you create some momentum moving forward into the new year.