Marketing Director

Summary

We are looking for an Account-Based Marketing Director to lead marketing activities for a group of strategic accounts in the Americas region as part of a dynamic marketing team.

 

The Account-Based Marketing Director owns overall responsibility for planning and executing a multitude of marketing programs - e.g. demand generation reputation marketing, account intelligence gathering and sales enablement – to a group of strategic accounts in support of sales goals.

 

Responsibilities

  • Develop marketing strategy and plans for target personas and industry verticals (high tech, consumer electronics, industrial, automotive, and medical devices)
  • Translate top level demand generation objectives (both opportunity-based and relationship-based) into objectives and project plans for marketing support
  • Provide ongoing data and insights on strategic accounts and contacts within these accounts
  • Support ABM leadership in selecting the most appropriate messages, offers, and engagement for target accounts
  • Execute marketing programs on behalf of sales, and demonstrate to reps how they can execute program elements on their own
  • Develop content targeted to a business audience and mapped to the buyer's journey, including crisp and succinct encapsulating analytic business concepts, commercial insights, messaging, sales decks, etc.
  • Identify internal and external resources for use in marketing execution for global/strategic accounts
  • Managing marketing operations, reporting, and expectations
  • Building out and overseeing the ABM tech stack and ABM budget
  • Conduct outreach to global/strategic accounts to identify and mitigate any conflicts
  • Understand which internal organizational marketing campaigns and assets to leverage for strategic account engagement planning

 

Required Skills

  • 10 to 15 years of previous B2B marketing experience
  • Strong proactive leadership skills
  • Competent in all areas of marketing including strategy, plans, sales enablement, content marketing and demand generation
  • 3 to 5 years of relevant domain knowledge in supply chain and/or strategic sourcing/procurement solutions a plus
  • Excellent written and oral communication skills
  • Excellent presentation skills
  • Previous sales experience a plus
  • Bachelor's degree required
  • Master's degree/MBA preferred

 

Travel

10-20% based on location.

 

Skills

  • Ability to leverage data and insights in the development of marketing plans aligned to account strategies
  • Demand creation, both sales-led and marketing-led
  • Goal and task prioritization
  • Strong oral and written communication skills
  • Team building
  • Problem solving
  • Social media execution (appropriate, effective use of common social media sites and technologies)
  • Sales enablement
  • Planning/project management

 

Knowledge

  • Key industries and market segments
  • Account and contact insights and where to gather account intelligence
  • Sales methodology and the global/strategic account planning process
  • B2B buying process in large accounts and relevant buying centers
  • Buying roles and personas in global/strategic accounts
  • Goal setting and account-specific marketing planning
  • Demand type and how it alters marketing and selling
  • Financial terms and concepts
  • Demand creation processes

 

Benefits

  • Competitive salary and bonus program in an entrepreneurial environment
  • Cost of necessary certifications will be covered
  • Top notch health, dental, and vision insurance
  • Stock options in a fast growing tech company
  • 401k plan with matching contribution
  • Generous paid time off plan plus paid holidays
  • Frequent company sponsored lunches, happy hours, fun events, and plenty of snacks and drinks
  • Supplyframe is an equal opportunity employer LGBTQ+ and BIPOC friendly

 

Interested?

Send your cover letter and resume to MarketingJobs@supplyframe.com for immediate consideration.